Color: The color palettes are dominated by bright, primary colors – reds, blues, yellows, and greens – often used in bold, contrasting combinations. The colors are saturated and cheerful, contributing to the overall playful and energetic feel. The use of color is direct and impactful, reminiscent of folk art traditions.
Lighting: Lighting is completely flat and non-existent in the traditional sense. Form is defined solely by color and line, with no shading or highlighting. The focus is on color blocking and graphic shapes, rather than creating a sense of depth or volume through light.
Design Technique: The styles emphasize flat, simplified shapes, bold outlines, vibrant color blocking, and whimsical, often surreal subject matter. Characters and objects are stylized and abstracted, reminiscent of folk art and naive art traditions. Compositions are often playful and balanced, creating a sense of visual harmony and childlike wonder. The styles convey a sense of naive charm, playful imagination, and a handcrafted, folk-art aesthetic.